4 Ways to Optimize Your Website for Search Engines
What does this mean for you? It means that if your website isn't optimized for search engines, you could be missing out on a lot of potential customers. Fortunately, there are some easy things you can do to improve your website's SEO. In this blog post, we'll share four tips on how to use SEO to help your small business grow.
2. Optimize your website for local search. Type just about any product or service into your favorite online search engine and the words "near me" will come up in the auto-suggestion field. If you want your small business to show up in local search results, it's important to optimize your website for local search. Local search optimization is similar to regular SEO, but with a few key differences.
4. Use social media wisely. Social media can be a great way to connect with potential and current customers—but only if it's used wisely from an SEO standpoint. That means using social media platforms like Facebook, Twitter, and LinkedIn not only to share links to your website but also to create interesting and engaging content that will encourage people to follow you and share your posts with their own followers (thus increasing the reach of your social media efforts and resulting in more traffic to your website). The longer visitors spend on your website, the better for your SEO. However, certain search engines will penalize your website if visitors quickly click off your website in less than few seconds. They read that data as you luring visitors to your website under clickbait links or other false pretenses.